Case Study
Discover
Designing a fashion AI experience where digital models can wear any type of clothing
For Ian Walker, I designed the app experience and brand identity for Label, a fashion AI application built around one powerful idea: setting up reusable AI models so clothing can be visualized instantly across different outfits, collections, and campaign needs. The work focused on making advanced AI feel elegant, editorial, and simple enough for fashion teams to use without friction.
Client
Ian Walker
Industry
Fashion AI
Year
2026
Services
Brand Identity, Mobile App Design, AI Product Experience
Section
Turning AI model setup into a fashion workflow
The core challenge was translating a technical AI capability into a workflow that felt natural for fashion teams. I designed the experience around reusable model setup, fast clothing previews, and a clear path from garment upload to styled output.
A brand system built for intelligent fashion
The visual direction balances editorial fashion cues with a clean AI-product interface. The brand needed to feel premium and future-facing without becoming overly technical, so the system focused on strong imagery, confident typography, and simple product language.
Section
Making clothing visualization feel effortless
Once a model is configured, users can place different types of clothing on that model and evaluate looks without repeated shoots or manual setup. The interface was shaped to keep the focus on the garment, the model, and the final visual result.
Designed from brand identity to app behavior
The final direction connected the brand identity, mobile app structure, and AI interaction model into one cohesive experience for Ian Walker’s fashion AI concept—positioning Label as a modern tool for creating campaign-ready clothing visuals faster.
0+
0+
Unified app and brand system
0+
0+
Core AI model flows designed
0%
0%
Fashion-focused visual direction
0
0
Friction between model setup and outfit preview